VIP Hearing Solutions is owned and run by the Carmichael family who have been Hearing Aid Consultants  since 1967.

Their wealth of knowledge, patience and understanding, clearly confirms their commitment to enhance your quality of life through improved hearing.

Ian Carmichael (James' Grandfather 1st generation) started out as a  Hearing Aid Consultant with a company called Bernatone, back in the late 1960's.  Ian has always been a champion of the latest technology and actually supplied the very first prescription, custom made, 'in the ear' hearing aid in the UK.  Ian's four children have all followed him into the industry.

Andrew Carmichael (James' Father 2nd generation) followed his Father into the industry when he was just 19 years old, at the time he was one of the youngest Audiologists ever to qualify.  Since then Andrew has worked as an Independent Dispenser, a Senior Director of a National Hearing Aid Company, and then the Owner and Managing Director of a private Hearing Aid Company, that grew by reputation into a national company, finally being taken over by a Hearing Aid Manufacturer.

James Carmichael (3rd generation), qualified as a Hearing Aid Audiologist in 2007, concluding that the Carmichaels have been caring for the hard of hearing over the past 50 years!  James is a fully qualified audiologist, registered with the Health Care Professions Council (HCPC).  James qualified with one of the worlds largest and most successful hearing aid companies.  From there, James followed in his Grandfather, and Father's footsteps and joined the family business, where he worked for 10 years, growing his knowledge and understanding of each individuals needs.  

Here, as a respected Audiologist, James went on to become a mentor for many trainee audiologists, and held the position of team leader using his experience to help the company grow & expand.  

James is a long-term member of the British Society of Hearing Aid Audiologists.

Sarah Slade is our front of house Branch Manager, and lives in the local area.  Sarah has had many years of experience in the hearing aid industry, first starting in 2005 as a PA to an Independent local dispenser, then joining the Carmichael family at Regional Hearing Services in 2007.  Since 2013 Sarah has been working alongside James, and as a team they have provided an outstanding service within the local area.  Sarah's knowledge and experience allows her to understand the needs and frustrations of hearing loss, give good advice and carry out 'in house' repairs where possible.

Andrew's daughter & James' sister, has worked within the family business since leaving College in 2007, and has followed the family tradition studying at Cambridge University and qualifying as a Hearing Aid Audiologist in 2018.

Marlise Carmichael, Andrew's wife & James & Jodies Mother, has also been actively involved in the running of the 'family' businesses. From the conception of Regional Hearing Services, Marlise worked within the company managing the Head Office operation and as the business expanded, managed & trained up to 23 branches nationally.